The major objective of this study is focused on identifying the trend of the main tourist indicators in Maramureș county between 1990 and 2022. A subsequent objective is to find viable and implementable solutions to boost tourism. Geographical analysis and statistical processing methods were used, and the cartographic method. We found a remarkable increase in the number of tourist arrivals and overnight stays during the period analysed, as well as a reorientation of tourists' preferences in terms of types of accommodation structures during the studied period. To improve the temporal dynamics of the analyzed tourist indicators, it is necessary to increase the visibility of the Maramureș tourist destination by creating a logo that illustrates all the elements that give it uniqueness and attractiveness. Such a logo and a representative slogan was developed in this study, based on the specific elements of tourism in Maramureș.