Urban tourism can become an engine of urban regeneration of central areas and not only, but also a coordinate of their economic development. In Romania, along with Bucharest, the country’s capital, other urban tourist destinations recognized internationally are Sibiu, Cluj-Napoca, Brasov, Oradea, Iasi, Timisoara. However, beyond this category of cities - regional metropolis, with a rich heritage and an effervescent cultural life, and smaller cities, possibly county residences located in the vicinity of established tourist regions, aspire to the development of the tourism sector and Suceava is one if these cities. This article aims to analyse the situation of Suceava from the perspective of tourism development, insisting on the existing general context, highlighting the role played by various factors in tourism development (tourism potential, accessibility, attitude of authorities and community); the analysis of the degree of capitalization of the existing potential by means of some indicators that characterize the infrastructure and the tourist circulation represents another objective of the present study. Finally, in response to the dysfunctions found from the perspective of capitalizing on the tourist potential through the intervention of the various actors involved, some suggestions for future action will be formulated.