1 Romanian Academy - Iaşi Branch, "Gh. Zane" Institute of Economical and Social Researches
DOI:
10.4316/GEOREVIEW.2013.23.2.110
Pages:
58 - 66
Abstract:
Regarding the hospitality industry, it is very important that
clients’ wishes are recognized in order to permanently ensure the
quality of the tourism services. The questionnaire, as a statistic tool, is
frequently used especially at the level of important hotel chains, but it
also has an applicability to small-dimensioned accommodation
structures. In the current paper such a questionnaire is applied in Neamţ
County to “Buhalniţa Chalet” (Hangu commune), “Eden Boarding House”
(Agapia commune) and “Mariko Inn” Hotel (Cordun commune),
representative for the three different types of tourism practiced in each
area (Izvorul Muntelui Lake touristic sub-zone - ecotourism, Târgu- Neamţ touristic zone - cultural-religious tourism and also Roman
touristic sub-zone - transit tourism). The case study analyzes the
satisfaction level of tourists who benefited from services offered by the
tourist structures mentioned above, thus offering important information
regarding the clients’ profile (from a social, ethnic, professional and
financial perspective) and also on other relevant elements necessary in
the process of improving the marketing strategy practiced by those
accommodation structures.
Keywords:
satisfaction level, tourism marketing strategy, Neamt County, Buhalniţa Chalet, Eden
Boarding House, Mariko Inn Hotel