Wine tourism is one of the modern directions of tourism development, both through the products it offers and through the experience it can offer the tourist in the vineyard field. This type of tourism is increasingly present among the visiting preferences, many of the vineyards developing numerous facilities to serve tourists in search of this type of tourism. Depending on certain geographical conditions (climate, relief, soil) the spreading of these locations is quite limited. Within Europe, the countries of the Mediterranean basin excel wine tourism destinations, but an increasingly important place belongs to the republic of Moldova. The present study wants to analyze the presence of this type of tourism in this country, by analysing a survey conducted into the main specialized locations. The purpose of the conducted investigation is to identify the characteristics of the sample of participating tourists and highlight the degree of satisfaction following the experience. All this can help industry developers create development and promotions strategies tailored to the areas and clientele, as well as tourists in selecting visiting locations.